Pure Michigan
Pure Michigan
Pure Michigan began with a 2006 advertising campaign featuring the voice of comedian Tim Allen. The campaign was intended to promote tourism, but in doing so, it also captured a way of life–a way of abandoning busyness and getting back to what matters.
Michigan Nicknames
Fall Colors
Our Own Backyard
A Simple Sunrise
Play Time
Lost and Found
The Perfect Summer
Our Own Island
Potential of Water
Treasure
A Life We Create
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